Results from TikTok Ads Manager accounts I managed for e-commerce stores in Saudi Arabia and automotive lead generation in the UAE. Every figure is reported for its own independent period, and revenue and purchases are TikTok-attributed results.
Managing more than SAR 104K in monthly ad spend and turning it into over SAR 637K in TikTok-attributed revenue, with 2,439 purchases in December 2025 at an actual 6.11x ROAS.
Ad spend
SAR 104,418.17
Attributed revenue
SAR 637,747.01
Purchases
2,439
Actual ROAS
6.11x
Cost per purchase
SAR 42.81
Average order value
SAR 261.48
Impressions
12,447,567
Destination clicks
199,051
Strong test results are useful, but the real challenge in e-commerce is maintaining efficient returns as spend and order volume increase. In December 2025, this store generated SAR 637,747 in TikTok-attributed revenue from SAR 104,418 in spend, producing 2,439 purchases at an actual 6.11x ROAS. Independent monthly evidence supports the result, including October 2025, when the campaigns generated SAR 524,687 in revenue and 2,624 purchases at 8.15x ROAS.
Sustained performance — independent periods
Period
Spend
Revenue
Purchases
Actual ROAS
September 2025
SAR 48,691.03
SAR 349,008.60
1,843
7.17x
October 2025
SAR 64,417.06
SAR 524,686.83
2,624
8.15x
November 2025
SAR 40,586.05
SAR 210,499.31
698
5.19x
December 2025
SAR 104,418.17
SAR 637,747.01
2,439
6.11x
January 2026
SAR 115,855.56
SAR 561,225.76
1,979
4.84x
February 2026
SAR 104,676.89
SAR 422,777.18
1,562
4.04x
March 2026
SAR 87,463.35
SAR 362,811.41
1,086
4.15x
Each row is an independent period; periods are never combined into a single total.
Lead generation — AutomotiveJanuary 1 – December 31, 2024
Jetour UAE: 3,560 new-car leads at AED 32.90 per lead
Jetour UAE's TikTok campaigns recorded 3,560 platform-tracked conversions during the displayed 2024 date range. With AED 117,116 in spend, the actual average cost per lead was AED 32.90.
Ad spend
AED 117,116.12
Platform-tracked leads
3,560
Actual cost per lead
AED 32.90
Impressions
14,220,738
Destination clicks
30,989
Cost per click
AED 3.78
Destination click-to-lead rate
11.49%
In automotive lead generation, follow-up quality matters as much as lead volume. At the TikTok Ads level, Jetour UAE's campaigns recorded 3,560 new-car leads during the displayed 2024 date range from AED 117,116 in spend. The actual average CPL was AED 32.90, with 11.49% of destination clicks converting into a platform-tracked lead. No sales close rate or CRM conversion rate is shown, because that evidence is not available.
SAR 61K in revenue from SAR 2.9K in spend at 20.83x ROAS
In November 2025, this high-ticket account generated SAR 61,014 in TikTok-attributed revenue from SAR 2,929.46 in spend, producing 16 purchases with an average order value of SAR 3,813.
Ad spend
SAR 2,929.46
Attributed revenue
SAR 61,014
Purchases
16
Actual ROAS
20.83x
Cost per purchase
SAR 183.09
Average order value
SAR 3,813.38
Impressions
737,677
Destination clicks
3,032
For high-ticket stores, purchase volume alone does not tell the full story. In November 2025, the campaigns generated SAR 61,014 in TikTok-attributed revenue from SAR 2,929.46 in spend, reaching an actual 20.83x ROAS. Average order value was SAR 3,813, while cost per purchase was SAR 183. Independent snapshots also show 10.34x ROAS in September and an actual 8.49x in October.
Sustained performance — independent periods
Period
Spend
Revenue
Purchases
Actual ROAS
September 2025
SAR 5,149.85
SAR 53,267
19
10.34x
October 2025
SAR 3,202
SAR 27,200
12
8.49x
November 2025
SAR 2,929.46
SAR 61,014
16
20.83x
Each row is an independent period; periods are never combined into a single total.
Additional results • Independent periods
Result cards from other periods
November 2024
8.01x ROAS and 79 purchases in a single month
79 purchases and SAR 36,003 in revenue from SAR 4,493.16 in spend during November 2024, at SAR 56.88 cost per purchase and SAR 455.73 average order value.
March 2026
129 purchases at 6.34x ROAS in March 2026
SAR 47,199.37 in revenue from SAR 7,444.84 in spend, at SAR 57.71 cost per purchase and SAR 365.89 average order value.
Source of all figures: TikTok Ads Manager. Revenue and purchases are TikTok-attributed results. ROAS is revenue ÷ spend, and cost per purchase is spend ÷ purchases. Every period is reported independently and never combined with another period.
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TikTok Ads results gallery
Direct captures from TikTok Ads Manager with their original numbers, unedited. Click any image to enlarge.
