Real stories, real numbers

A brand-new store with a tiny budget (under 500 SAR) wanted to prove TikTok Ads works before scaling spend.

Set up pixel + full event tracking, picked a hero product with high margin, launched a Product Sales campaign with Broad + LAL 1% audiences. Relied on short UGC creatives (9–15s) with a strong hook in the first second.

A mid-tier fashion brand hit a sales plateau. Needed to break it and turn December into their best sales month ever.

Split campaigns into 3 tiers (TOF Broad, MOF Retargeting, BOF Cart Abandonment), optimized product feed for Dynamic Ads, produced December-specific creatives with deadline urgency.

Store was Meta-only, frequency was hitting the ceiling and CPA climbing. Needed a second profitable channel fast.

Built Google Merchant Center, optimized product titles + images, launched Performance Max + Standard Shopping with tROAS 800% bidding. Isolated brand traffic in a separate campaign.

UAE auto sector is brutally competitive with CPL often reaching hundreds of dirhams. Goal: cut CPL without hurting lead quality.

Ran Search with SKAG structure (Single Keyword Ad Group), built model-specific landing pages with short forms, connected CRM via Offline Conversion Tracking to feed real conversion data back.